Diabetes UK is a leading charity that cares for, connects with and campaigns on behalf of people affected by and at risk of diabetes. Diabetes UK is the largest charity focused on diabetes research in the UK, with a Support Forum of over 16,000 members, 300,000 supporters, 5000 volunteers and 6000 healthcare professionals working together to face the challenge of diabetes.
Custom Design and Build
The previous store was developed in 2012 on a bespoke platform and with the mobile experience not optimised for their growing mobile browsers. Alongside this, the previous shop disrupted the user experience when navigating between the charity's core informational site and the online shop. The charity approached our team to design and build them a new shop on the Shopify Plus platform that not only increased conversion rates but also gave the users an effortless transition from the core site to the shop.
The new online shop was designed to continue the same customer experience that starts on the main informational site so that customers don't feel like there being transported into a different area. Alongside the custom front end experience, a bespoke donation feature was integrated allowing customers to leave a donation before checking out to increase revenue per order, whilst the Feefo reviews system was integrated to support increased conversions and build trust between the brand and its customers.
To take advantage of the Shopify Plus features now available to them, Shopify Scripts were developed to enhance the checkout experience and Shopify Flows built to automate admin tasks that were manually completed before. Migration of data from the bespoke platform they were originally on was undertaken so all products, orders and customer profiles could be found in the new Shopify store and the charities backend fulfillment center integrated to synchronise stock and monitor orders.