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Wild Swans.

Client Overview

Wild Swans retails a selection of Scandinavian Fashion from its online store as well as their physical London boutiques. The store had been powered by a dated custom platform for some time and wanted something more modern, user-friendly and included core functionality built-in.

Custom Platform to Shopify

Shopify POS

Custom Design and Build

Wild Swans homepage
Woman in green clothes

The Challenges

Being on an outdated platform there was a variety of disconnection between the online and physical stores. Standard commerce functionality was also difficult to implement or did not exist and as such, the brand's platform was not allowing them to stay technically at the forefront of eCommerce. Their new store not only had to look the part of their Scandinavian brand but needed to better connect their different systems.

Wild Swand product page


The Wild Swans team worked with our agency to launch a newly designed store that was on brand and supported increased conversion rates for online customers. The store was custom developed to align with the company’s Scandinavian ethos and values, as well as to give customers a connected experience that they would receive when visiting one of the two physical stores Wild Swans operate.

The Shopify platform also made sure the functionality available to them was ahead of the game and adding new features was quick and easy.

Finally, Shopify POS was integrated across both stores, allowing their offline and online customer interactions to be connected and utilised for better segmentation as well as making stock errors a thing of the past.

Wild Swand product page
Mobile view of Wils Swans New collection
Mobile view of Wild Swans product page mobile
Mobile view of Wild Swans collection